‘Power suppliers must work harder to attract customers’_3
18 July 2012
Energy suppliers need to be more proactive in approaching potential customers and communicating the benefits of adopting their services, a new report has warned.
Market analyst Datamonitor’s survey, Selling Power and Gas to Major Energy Users in the UK, discovered that most gas and electricity purchasers wanted to switch suppliers in the last contract round, but many could not find a good enough deal.
The largest group of these so-called “twitchers” was found in the 100kW-1MW mid-tier sector, where they made up 43 per...