Williams predicts marketing advantage in QP Group move
3 April 2012
Peter Williams, the past CIPS president who joins the QP Group consultancy at the end of this month, believes his new employer is stealing a march on its competitors by developing a practice to deal specifically with buying marketing services.
“They remain a big out-of-bounds area for procurement people but this has been changing in the past five years,” he said.
The present squeeze on corporate finances means purchasers will be increasingly asked to engage with a whole range of marketing services agencies, said Williams, who will be a director on the newly created board at QP Group.
Agencies...