Vertical Take Off

In 1992, British Aerospace recorded the biggest single asset write-off in UK corporate history. Yet, by 1999, it was able to acquire its largest national rival in a £7.8 billion deal.
In 1992, British Aerospace recorded the biggest single asset write-off in UK corporate history. Yet, by 1999, it was able to acquire its largest national rival in a £7.8 billion deal.

Co-authored by BAe chairman Sir Richard Evans and Colin Price, a PricewaterhouseCoopers consultant, this fascinating but, above all, straight-talking and practical book is a blow-by-...

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