Shape the things to come_2
3 April 2012
In the world of magazine publishing, producing a festive, end-of-year edition has become practically an industry standard. As well as a chance to fill pages with content that would normally be off limits, this winter equivalent of the August silly season
With the added excuse of the end of a millennium, the glossier titles, in particular, have been battling it out to see who can produce the most dramatic (and expensive) issue - witness lads’ mag Loaded’s 100 different front covers, or fashion bible Vogue’s silver extravaganza. At SM we thought long and hard about whether to follow this dubious trend. In the end, we...