The Interactive Marketplace
3 April 2012
Keith Brown
McGraw-Hill, £17.99
Rating: 4/5
The Interactive Marketplace left me in two minds, and it really needs two marks - one for technical merit and interest (four), and another for presentation (two) - to do it justice. On the latter issue, the language is full of American colloquialisms - business-to-business-to-consumer (or the rather snappier B2B2C). These I can manage, but disintermediation, mass-...