The Interactive Marketplace

Keith Brown McGraw-Hill, £17.99 Rating: 4/5

The Interactive Marketplace left me in two minds, and it really needs two marks - one for technical merit and interest (four), and another for presentation (two) - to do it justice. On the latter issue, the language is full of American colloquialisms - business-to-business-to-consumer (or the rather snappier B2B2C). These I can manage, but disintermediation, mass-...

To continue reading this article you need to be registered with Recruiter . Registration is FREE and only takes minutes. Register here or sign in below if you already have an account.

Already registered? Login

Don't have an account?

Register for FREE today to access all premium online content and select your email preference.

We're here to help

If you have queries about accessing premium content, contact a Recruiter sidekick at [email protected] for more information or call +44 (0) 208 950 9117.

Top