Ford online spend to rise
3 April 2012
Ford of Europe is to raise its online spend to up to a tenth of its purchasing budget - around £700 million - by the year’s end.
Ford of Europe is to raise its online spend to up to a tenth of its purchasing budget - around £700 million - by the year’s end. The move is part of a wider European restructuring to prepare for a three-year overhaul of its product portfolio. Ford will also cut its £700 million logistics spend by 20 per cent.