Ford online spend to rise



Ford of Europe is to raise its online spend to up to a tenth of its purchasing budget - around £700 million - by the year’s end.


Ford of Europe is to raise its online spend to up to a tenth of its purchasing budget - around £700 million - by the year’s end. The move is part of a wider European restructuring to prepare for a three-year overhaul of its product portfolio. Ford will also cut its £700 million logistics spend by 20 per cent.

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