Fast Alliances: Power Your E-Business
3 April 2012
Larraine Segil
John Wiley, £20.50
Rating: 4/5
Business development in the e-world is a critical management function - it is both strategic and tactical and fundamental to Internet success. The rules of business development are constantly changing and were triggered initially by the Time Warner acquisition by AOL. Larraine Segil suggests that this grab for “net real estate” is one that is more frantic than the...