Experts predict rocky road for Rover suppliers
3 April 2012
Suppliers to the Rover plant in Longbridge face hard contract negotiations and draconian measures, automotive industry experts have warned.
The caution comes despite reassurances from Phoenix, Rover’s new owner, that the plant, near Birmingham, will produce 200,000 cars a year. The consortium, headed by former Rover boss John Towers, bought the company for a nominal sum of £10 last month.
Phoenix will have to cut production costs in order to make a go of the company, said Peter Cooke, professor of...