Damned lies and statistics
3 April 2012
Marc Day argues that we must learn wider lessons about the need to use research data properly and critically when building business plans
In my last Viewpoint (19 October 2000) I wanted to get the purchasing community to ask searching questions about the e-business “boom”. I didn’t think all the statistics about purchasing online added up. I still don’t.
Sure enough, shortly after my words were published, noticeable cracks began to appear and some critical appraisal of the e-business boom began to...