Companies waiting longer to profit from e-commerce
3 April 2012
Businesses are rejecting the “quick-win” approach to e-commerce in favour of a pragmatic long-term approach, according to a new study.
More than a quarter of the 50 companies polled in the Conspectus survey by Prime Marketing Publications expect to make a return on investment in software in three to five years.
The pan-industry report claims that firms have overcome both an initial wave of e-commerce hype and subsequent pessimism to develop a mature attitude about precisely what they want from...