CEOs ignore power of net
2 April 2012
Chief executives are not getting the message that the Internet is more than a tool with which to build awareness of their company, according to a PricewaterhouseCoopers survey.
Chief executives are not getting the message that the Internet is more than a tool with which to build awareness of their company, according to a PricewaterhouseCoopers survey. Inside the Mind of the CEO reveals that 46 per cent believed that brand awareness is a priority, while only 29 per cent saw the net as an effective method with which to interact with...