‘Tailor supply chains to meet customer needs’_2
3 April 2012
Car manufacturers that do not introduce customer-driven, build-to-order supply chains risk high levels of stock and lower profits, according to research released this month.
The focus of the automotive industry on gaining market share and producing to full capacity has led it to neglect customer demand, said John Whiteman, project director for the Three-Day Car programme, a joint research initiative between the University of Bath, Cardiff University, the government and industry.
Car makers have made great progress in cutting...