The venture is expected to create over 570 jobs nationwide, creating a “seamless customer experience” and providing “vital” support for high streets and local communities. The investment, part of the brand’s O+O (Online + Offline) platform strategy to deliver its omnichannel ambitions, is driven by continued strong performance figures.

The investment strategy has already seen Superdrug open new stores in Washington Gallery and Falkirk Retail Parks in February 2023 and in Braehead just last month. A further three stores will soon open in Dublin Dundrum, Manchester Trafford Centre and London Brent Cross, with more stores in the pipeline for later this year.

• Comment below on this story. Or let us know what you think by emailing us at [email protected] or tweet us to tell us your thoughts or share this story with a friend.