Workforce management provider Deputy looks to global expansion

Australian firm Deputy is seeking to expand to more English-speaking countries after securing A$25m (£17.6m) in investment and appointing global president Steven Power (pictured).

The workforce management platform provider has its roots in Sydney. Back in 1992, founders Steve Shelley and Ashik Ahmed developed a workforce management and rostering platform for aeronautical servicing company AeroCare. That platform was spun out to become Deputy, with the firm now working with clients ranging from the likes of small bars and restaurants to NASA, Amazon and McDonalds.

But the investment from venture capital firm OpenView Venture Partners at the start of last year, along with the appointment of a new global president, the firm, with headquarters in Sydney, and offices in London and Atlanta in the US, has expansion further afield in its sights.

Power told Recruiter Deputy is initially seeking to expand into English-speaking Westernised countries such as UK, USA, Canada and New Zealand in the next year, ahead of broader expansion into Asia Pacific, the rest of Europe and the rest of the Americas.

“What’s really interesting about the company is normally start-ups get a bit of a minimum viable product, do a hell of a lot of sales and marketing, and then build as they go,” Power said.

“What Deputy’s done is spend a lot of time building an incredibly advanced product that is undoubtedly the world’s best. Now that they’ve built the product, they’re starting to get into sales and marketing. 

“One of the intriguing things about Deputy is that it’s been one of the best kept secrets in this world and now that the product is fully built out and ready, and used by all these high profile businesses, we know it’s a world leader. We’re actively going out and doing sales and marketing, distributing it proactively around the world.”

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