British Army recruitment campaign targets Gen Z
16 May 2016
The British Army has launched ‘A Better You’ – a new recruitment campaign targeting Generation Z.
Mon, 16 May 2016
The British Army has launched ‘A Better You’ – a new recruitment campaign targeting Generation Z.
The campaign uses social media channels popular across this demographic, such as Facebook, Instagram, Twitter and LinkedIn.
Daily digital activity will include:
• A daily Army Fit challenge video from a PTI (physical training instructor...