AXA to attract graduates through online gaming

Insurer AXA has launched the Great Global Adventure, an online game-based competition that offers winners an all-expenses paid “gap year of a lifetime” worth up to €30k (£22k) to help encourage more graduates to consider a career in insurance and asset management.
Mon, 23 Feb 2015Insurer AXA has launched the Great Global Adventure, an online game-based competition that offers winners an all-expenses paid “gap year of a lifetime” worth up to €30k (£22k) to help encourage more graduates to consider a career in insurance and asset management.

The competition, which closes on 9 March 2015, has already attracted more than 200,000 visits, with 20,000 students and recent graduates playing the game where players travel the world on the virtual platform, answering questions and puzzles as they go.

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