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Job boards set to hike prices next year

Mon, 8 Dec 2014
Recruiters who rely on job boards will have to dig a bit deeper into their pockets next year, with research by recruitment marketing specialists GKS Associates showing 95% of job boards are planning to hike prices in 2015.

Of the 40 job boards that completed the survey, 38 were planning rises above the rate of inflation with the average increase being 7%. The highest was 20%.
Principal consultant and director of GKS Associates Robert Woodford said in a statement: “We’ve seen the shift in most sectors over the last 18 months from a client-led to candidate-led market; understandably job boards have picked up on that and feel confident that they can put up prices.”

He said the “staggering” planned price increases were across both generalist and niche job boards.

“Two things are important. Firstly, recruitment companies need to really look at their job board strategy and alternative sourcing methods. There are lots of methods out there to drive candidate attraction and the job board is only part of the solution not the sole answer.

“Secondly, we are advising many of our clients to lock-in their rate before Christmas, however it is important that if you are going to do this you ensure your marketing team have the full ROI [return on investment] data to hand for this year to safeguard against over-committing.”

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