Recruiters could be missing out by not advertising in mobile-enabled sites

Recruiters and employers are still not getting the message that they are missing out on top talent if they do not have a mobile website or app.

Tue, 16 Sep 2014 | By Sarah MarquetRecruiters and employers are still not getting the message that they are missing out on top talent if they do not have a mobile website or app.

Speaking to Recruiter, David Rudick, Indeed vice president of international markets at the job site, said the number of people wanting to use a mobile device to apply for jobs was, not surprisingly, increasing.

Indeed's latest research showed a 67% increase from last year in the number of people using Indeed via mobile. Now, 50% of worldwide job searches are via mobile.

The UK is in the top five countries for mobile job search traffic on Indeed, tied with Australia (54%) and behind Korea (83%), Japan (74%), South Africa (70%) and Singapore (58%).

Within the UK, Birmingham takes the top spot with 54% of job searches coming from mobile. In Glasgow, it is 53%, Cardiff and Manchester 50%, and London in fifth position with 50%.

Rudick said recruiters and employers don’t necessarily need to develop their own job application apps, but they should have mobile versions of their websites, or use job boards, he said.

He said often the best candidates will only look at a few jobs so recruiters can miss out by not using mobile-enabled sites: “Ultimately these candidates will get a job one way or another but you want it to be through you.”

See also The Challenge on mobile recruiting.

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