Mon, 20 Jan 2014 | By Christopher GoodfellowJob board reed.co.uk plans to capitalise on the improving job market with its biggest and longest-running advertising campaign to date.

Mark Rhodes, marketing director at reed.co.uk, tells recruiter.co.uk: “We’ve just made three new TV commercials. They’ll be aired at the beginning of February. In terms of spend, this is our biggest campaign to date. It will be on TV more or less every day until May and there will be digital spend as well." Rhodes adds that previous advertising campaigns tended to run in short bursts of two to three months.

The three adverts, which finished filming last Friday [10 January], will focus on specific sectors – finance, engineering and technology – and will air on all national terrestrial and Freeview channels.

“These are areas we’ve seen good levels of growth in terms of vacancies,” says Rhodes.

The adverts use will feature Captain Reed, who appeared in last year’s adverts as an electro-funk DJ.

The company also launched a TV advert campaign last weekend, which will be running until May.

The week beginning 6 January was reed.co.uk’s busiest ever with 3.4m site visits (up 17% on the previous year), 51,000 candidate registrations (up 6% on the previous year) and 946,000 job applications (up 7% on the previous year). 

“We expected the first full week back to be a busy one. We planned for a series of high activity weeks,” says Rhodes.