The key driver is the openness of the Brazilian economy. The laws in Brazil are clear. It is a democracy that has remained solid under pressure throughout the economic crisis and maintains a good balance between the executive, judicial, and legislative branches. In the current climate it is not easy to find a country with such an exquisite combination of economic opportunity and natural potential. Generally speaking, Brazil’s recruitment market is relatively immature and therefore presents enormous potential - not dissimilar to the European market 15 or so years ago. There are two primary business centres: Sao Paulo and Rio de Janeiro. Recruiters who have been present in these markets for a while have reaped the rewards of their early investment (even during the crisis). But the market is heating up with the arrival of new global players and boutique specialists. The recruitment landscape is sure to change and the battle will not be fought over price but over expertise and quality of service. As the only dedicated recruitment specialist within the Brazilian legal sector, we firmly believe that the added value that a specialist can bring to bear will be a critical and deciding factor in our success over the coming years.