Employer brand: A question of identity

A clear employer brand is central to business growth success, but establishing it does bring certain challenges, reports Colin Cottell

A clear employer brand is central to business growth success, but establishing it does bring certain challenges, reports Colin Cottell

If any group of employers could be expected to be experts in employer brand, then recruitment agencies would surely be high up the list. Not only do they face fierce competition to attract and retain the best talent for their own companies, but they live or die based on their ability to attract talent for their clients.
  
Few recruiters are likely to be better...

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