The great fridge debate
13 September 2012
Today’s business climate is changing so fast that the ability to react quickly to events - ‘stocking the fridge’ - may be more critical than long-term planning. Malcolm Wheatley looks at the arguments for and against this approach
The howls of fury prompted by oil giant BP’s annual results a few weeks ago were predictable. Revenues were up, and so were profits - massively so, from £3.8 billion in 1999 to £8 billion in 2000. After Britain almost ground to a halt during the fuel protests last September, BP’s claims that its exploration and refining activities had produced most of the increase,...