Rethink Group’s recruitment arm reveals rebrand

Rethink Group’s recruitment arm Rethink Recruitment has unveiled a new look and rebrand, Recruiter can exclusively reveal.

The recruitment and talent management services provider’s recruitment arm will now be known as rethink. According to the firm, the rebrand underlines its offering of “streamlined” recruitment services, in a bid to meet the changing needs of hirers and business leaders.

Elaborating on the rebrand further, Rethink Group CEO Andy Lord said: “For years we’d told people that rethink was different, but the time was right for us to rebrand, to cut the jargon and to actually prove that proposition.

Andy Lord, rethink CEO

“Experience is everything when it comes to marketing contemporary brands; we’ve embraced that by creating a proposition that really conveys how great the experience of working with us is – for both candidates and for clients.

“Back in 2005 when we founded rethink in its original form, we were pioneering in helping clients in the IT world; that’s an area that’s ceased to exist in its former segregated form as tech’s permeated every aspect of every business – whether leaders like it or not,” Lord continued.

“It’s our job now to use our contacts and help clients understand the rapidly shifting tech landscape and how they can bring great people in to service the complex range of digital roles that are emerging within their business – while also helping great candidates find the right roles through letting our consultancy services shine through.”

The rebrand was overseen by rethink’s in-house marketing agency The Lab. Formed in January, the agency handles all marketing strategy and creative development for rethink brands and also serves rethink clients seeking to enhance their employer value proposition (EVP).

Lisa Mahoney, head of The Lab, adds: “Recruitment is so far behind other industries when it comes to marketing, which is a real shame given the synergy between the two sectors.

“The Lab puts an end to that for rethink – and the broader Rethink Group... It’s a distinctive revolutionary approach that the sector as a whole could learn from.”

• Want to comment on this story? Email us at recruiter.editorial@redactive.co.uk or tweet us below to tell us your thoughts. We will run comments online in a round-up at the end of the week.

Email story to a friend

NEW TO THE MARKET: 13-17 AUGUST 2018

This week’s launches include: Change Group, CV-Library, First Advantage, GradTouch, InfoSec Search, Meraki Talent, MERJE, Sigmar, Smart Solutions, SmashFly Technologies, SSQ

New to Market 14 August 2018

CONTRACTS & DEALS: 13-17 AUGUST 2018

This week’s contracts and deals include: ClearStar, greenbean by NRG, Jupiter Advertising, Quattro Group, Sparks Careers, Trust Tech

Contracts 13 August 2018

Investing in Talent Awards helped secure new business, says previous winner

Winning the Most Inspiring Support Professional in last year’s Investing Talent Awards gave Glenn Southam the confidence to strike out on his own.

People 2 August 2018

Keeping the Kardashian marketing machine going

Is it your dream to swap the world of recruitment for working for reality TV megastar Kim Kardashian?

30 July 2018
Top