ASA rules AJD Recruitment ad misleading

The Advertising Standards Authority (ASA) has ruled a “misleading” job advert posted by education recruiter AJD Recruitment on job board Reed.co.uk must not appear again in its current form.

In October 2016, AJD Recruitment placed an advert for a teaching assistant role in Essex paying up to £17k. 

A jobseeker subsequently contacted the agency and challenged whether the ad was misleading, after being told the ad was for a course rather a vacancy.

As AJD could not provide evidence the ad related to a genuine job rather than a course, the ASA ruled the ad was misleading and it must not appear again in its current form. AJD was also told to ensure future advertising did not misleadingly imply job opportunities were available if that was not the case. 

As AJD failed to respond to ASA’s enquiries breaching their advertising code, they were also reminded of their responsibility to respond promptly to ASA enquiries and told to do so in the future.

Recruiter contacted AJD for comment but had not heard back by deadline.

• What are your views on this issue? Email us at recruiter.editorial@redactive.co.uk or tweet us below to tell us your thoughts. We will run comments online in a round-up at the end of the week.

Email story to a friend

 

NEW TO THE MARKET: 13-17 AUGUST 2018

This week’s launches include: Change Group, CV-Library, First Advantage, GradTouch, InfoSec Search, Meraki Talent, MERJE, Sigmar, Smart Solutions, SmashFly Technologies, SSQ

New to Market 14 August 2018

CONTRACTS & DEALS: 13-17 AUGUST 2018

This week’s contracts and deals include: ClearStar, greenbean by NRG, Jupiter Advertising, Quattro Group, Sparks Careers, Trust Tech

Contracts 13 August 2018

Investing in Talent Awards helped secure new business, says previous winner

Winning the Most Inspiring Support Professional in last year’s Investing Talent Awards gave Glenn Southam the confidence to strike out on his own.

People 2 August 2018

Keeping the Kardashian marketing machine going

Is it your dream to swap the world of recruitment for working for reality TV megastar Kim Kardashian?

30 July 2018
Top