This is the idea of a new campaign called #GetBackToMe from CharityJob, a leading UK charity job board.

CharityJob has launched a campaign on social media and on billboards in London to raise awareness of how important it is for recruiters to get back to all of their candidates, to improve the candidate experience and boost their hiring potential.

The charity conducted a survey in October 2022, comprising nearly 500 candidates, which revealed the most common pain points and barriers they have faced when applying.

“In a job market that currently finds us with more roles than available candidates to fill them, recruiters are losing potential applications through something as simple as not having responded in the past. And for candidates it’s demoralising to invest valuable time applying for roles, or attending interviews, to hear nothing back,” says Steve Wexler, co-founder of CharityJob.

“We’ve launched our #GetBackToMe campaign to make recruiters aware of how important it is for their reputation, and as well as their future recruitment potential, to respond to all of their applicants.”

Some 79% said that they are less likely to apply to an organisation or company in future if they had been ignored totally for a previous role.

Candidates also said that completing long application forms was a bugbear (59% of respondents) and not hearing back from recruiters (54% of respondents) was another of the most common pain points.

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