There is evidence of recruitment leaders having increased understanding of gamification, crowdsourcing and other ways to capture an audience’s attention, says a judge for the 2013 Recruiter Awards for Excellence, sponsored by Eploy.

Matthew Jeffery, the forward-thinking head of global talent acquisition strategy and innovation at technology and consulting firm SAP, outlines this trend in the video below. You can also hear what Jeffery, himself previously a winner at the Awards, had to say about the quality of entries to this year’s event: