Ask the expert: November 2019

I don’t think we are making best use of our database. What should we be doing?

I don’t think we are making best use of our database. What should we be doing?

A database is only as valuable as the information it contains. In other words, entries need to be updated regularly and you need to be able to easily find relevant records when searching. A good database and supportive culture will generate a significant proportion of a company’s fee...

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