Get past the gatekeeper

The toughest challenge in cold-calling is getting through to your target. Here’s how to smooth your route

Principal trainer, Receptionists, PAs and secretaries – contrary to recruitment mythology – are not put on this earth to block us and stop us getting through. They are there to act as ‘gatekeepers’, helping the boss use his or her time to best effect. So this means they’ll only put through callers who could potentially help their boss or their company in some way or...

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