European suppliers come up against attitude barrier_2
19 July 2012
The attitude of purchasers towards central and eastern Europe was the single largest barrier to sourcing from these regions, Andy Yearsley, Ford’s director of global sourcing development, told delegates at the CIPS conference.
Ford has been developing supply bases in central and eastern Europe for five years. The regions, which include Russia, Turkey and Hungary, will account for a tenth of its £8 billion annual European production by the end of this year.
Yearsley said this has been achieved by establishing local purchasing offices to communicate with companies in the area.
“...