Virtual gas

03 March 2010

The British Gas Journey site, created by Ethos Creative, sends new recruits access details for the site shortly after they accept an offer of employment. They log on and are greeting by a personalised welcome message. Then they are invited to customise their avatar, which guides them through the British Gas village - telling them about the company and their new job. The site aims to create a relationship with new starters before their first day, encouraging them to feel excited and enthusiastic about working with the company.