Soundbites

24-June 2009

Chris Chidley
Chief executive, Driver Hire
“We’ve unlocked potential fuel cost savings of up to £10m per annum for our customers, which has given us a major advantage over our competitors and opened the door to new business that we might not otherwise have won. This estimate follows successful tests of our Fuel Efficient Driving (FED) initiative. We developed bespoke training with the help of industry experts and now train all our drivers in techniques to improve fuel consumption. We calculate that an FED trained driver in a category C vehicle covering 80,000 miles a year could save their employer £6,700. A fuel-efficient driver can be one of the most valuable resources a transport division can have.”

 

Jason Keel
Area manager, Sammons Group
“The Sammons Group has increased its investment in brand promotion to attract more business, including delivering Sammons-branded chocolates to temps during National Temporary Workers Week; a Temporary Worker survey; and booking stands at two local business exhibitions (showcasing our new exhibition stand). Our most exciting new venture, however, is a high visibility poster campaign featuring large billboard posters running a tennis theme in conjunction with the International Tennis Championships in Eastbourne, supported by leaflet inserts in local papers, client mailers and a flyer campaign. We are hoping to see some spectacular returns!”

 

Alexandra Brown
Director, Cheshire Brown Consulting
“Whether or not it can be seen as innovation, we have been more selective with the candidates we represent. For example, we have steered clear of many candidates who are being represented by our competitors or have been thrust onto the market as they have struggled during tough times. Instead we have headhunted and selected for specific, genuine opportunities and have found clients have been more generous, often offering equity or profit share for a more senior hire, rather than two or three more junior hires. It’s more adapting to market conditions to stay profitable and listening to what clients need to allow them to do the same.”

 

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