Recruiter rebrand

16-September 2009

Accountancy recruiter RK Accountancy has launched its rebrand. Paul Waite, managing director, said: “We are being affected by the recession like many other recruiters, but at a time when our competitors are contracting and moving out of geographies, we remain resolute and are investing in the brand.” Robert Woodford, head of marketing for the Kellan Group (RK Accountancy’s parent company), who managed the rebrand, added: “RK Accountancy provides a real business advantage over the larger low-cost, higher volume financial recruitment companies. Our central message - add, enhance, retain - is core to the rebrand campaign.”