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Friday 26 August 2016
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The power that social media can have in recruitment

October 2014 | By Ricky Martin
Ricky Martin

FROM OCTOBER 2014’s RECRUITER MAGAZINE

With Facebook boasting more than 1.11bn users and Twitter over 500m, there’s no doubt about it, social media is certainly very powerful. So should recruiters use it?

Well it’s free so why wouldn’t you? Promoting your company through traditional means can be expensive. The world of social media is probably the quickest way to post new jobs to thousands of potential applicants without paying a penny. How else could social media help your business?

Word of mouth is the most effective way of promoting your business and products, but social media take can it one step further. With so many people in one (virtual) place, positive feedback can be instant and easily shared among thousands of people at the touch of a button. If you provide your candidates, clients and suppliers with a great customer experience they will be happy. What’s more, they will recommend your business to family and friends. But this also applies to negative feedback.

Don’t forget, it’s also worth considering that your social media strategy must be more than just a sales pitch if you are to engage fully with your audience. No one enjoys talking to an automated answering machine and the same applies in the social media world. If used effectively, social media can provide an opportunity for your company to directly engage with your audience on a more informal and personal level.

For example, why not post updates about your company? Share information about the industry you are recruiting for. Not only will this show you are knowledgeable but also it will show your company is genuinely passionate about recruitment. Final thoughts – have you ever wondered what will happen to this new online generation in the coming years? Yes, you’ve guessed it, it will be your future customer base. So, even if you’re new to the social media world, it’s essential that you embrace this new technology! 

Here are some ways to use social media networks:

• Twitter is a great way to promote your company and interact with your followers. Using the right hashtags will provide you with lots of opportunities to get involved with trending discussions and keeping up to date with developments in your industry. Moreover, it’s probably the fastest way of keeping in touch with your audience. Don’t just limit yourself to posting jobs. How about continuing the conversation with your candidates? Wish them good luck with their new job. Why not follow up in a few months and ask them how they are settling into their new post?

• Facebook is a great way for you to interact with your audience on a more personal level. It’s also a great way of asking for opinions. Try starting a conversation – see if your audience gets involved.

• With more than 120m users worldwide, LinkedIn is not simply a social network aimed at business users, it’s an online network of influential people all over the world. As well as a great way of posting new jobs, sharing articles and information about your sector of expertise, LinkedIn can also help you to build a network of useful contacts. 

Ricky Martin is managing director and founder of Hyper Recruitment Solutions. Find out more at www.hyperec.com or @Hyperec_HRS on Twitter

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