Applicants flood in to become global whisky ambassador

Grant’s Whisky’s recruitment campaign, aimed at finding three candidates to travel to a trio of countries to promote its whisky, has had a “really good” response.

That’s according to the Steve Richards, a senior marketing consultant at the drinks company, who told Recruiter the campaign attracted applications from 28 different countries.

Earlier this month, Recruiter reported that as part of its search for a new global brand ambassador for 2018, Grant’s was seeking three lucky candidates to take part in an interview process involving a 10-day world tour, which could take in locations as far afield as Colombia, Poland, India and South Africa. Their journey will echo the trip taken in 1909 by Charles Grant Gordon, the son-in-law of the founder of Grant's Whisky, William Grant, who set sail with a suitcase of Grant's aiming to introduce it to the world.

Updating Recruiter on the firm’s progress to find the applicants, Richards revealed the firm’s YouTube video in support of the campaign has now been viewed more than 600,000 times, while the story about the campaign launch has been picked up by 50 different countries, in turn attracting applicants from 28 different countries.

Richards added the company is now preparing for a “mixer” event to be held between the end of September and early October, in which 20 shortlisted applicants will take part in a series of yet to be finalised challenges. Global brand ambassadors for the firm’s parent William Grant’s will be on hand to judge participants, along with independent experts including a travel expert, an entrepreneur and a top European bartender teacher.

The event will decide the three candidates that will go on the journey, with the 2018 global brand ambassador expected to be announced in November, Richards said.

• Want to comment on this story? Email us at recruiter.editorial@redactive.co.uk or tweet us below to tell us your thoughts. We will run comments online in a round-up at the end of the week.

Email story to a friend

NEW TO THE MARKET: 2-6 JULY 2018

This week’s launches include: APSCo, Bluestones One, Bluestones Staffing NI, First Advantage

New to Market 3 July 2018

Cosplay dressing up job site launches in Japan

Want to get paid for dressing up like Batman, Princess Leia or Wonder Woman? Well, there’s a careers site for that.

Lighter Side 2 July 2018

Insolvency firm to recruit 50 new roles in Salford

An insolvency firm is creating 50 new roles following the opening of a new office in Salford.

31 May 2018

NEW TO THE MARKET: 29 MAY–1 JUNE 2018

This week’s launches include: BCL Legal, City Executive Search, Cogs, Concept Resourcing, HRC Recruitment, QuiGig

New to Market 29 May 2018
Top