Social networking

Wed, 7 Nov 2007 | Updated: Fri, 21 Nov 2008 10:59 GMT

Popular social networking site Facebook has announced a long-awaited advertising strategy.

Facebook Ads has three parts: a method for businesses to build pages on Facebook to connect with their audiences; an advertising system that facilitates the spread of brand messages virally through Facebook Social Ads, and an interface to gather insights into people’s activity on Facebook that marketers care about.

Facebook is currently a magnet for recruiters looking for candidates. Experts expect the new tools available to increase the attraction to recruiters even further.