ONLINE ADVERTISING

Tue, 7 Aug 2007 | Updated: Fri, 21 Nov 2008 10:59 am

Online advertising will overtake newspaper advertising in terms of size in the US by 2011, according to a report by Veronis Suhler Stevenson.

In a report it predicts that online advertising will grow by more than 21% per year to reach $62bn in 2011, making it bigger than newspaper advertising which is expected to total $60bn in 2011.

It says television and cable and satellite television will continue to take the biggest share of advertising money, and are forecast to reach $86bn in 2011.

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