Job boards help reach more ethnically diverse candidates

11-Jul-2007

Job boards are reaching a more ethnically diverse audience and are more representative of the general population, a gathering of recruiters heard.

Alastair Cartwright, commercial director at Enhance Media, producers of the National Recruitment Online Annual Survey (NORAS) told recruiters at an eFianancialCareers.com-hosted event that this was an important factor for employers who wanted to increase workplace diversity.

Cartwright presented figures that showed that while 4% of the general population were Asian and 2% Black, according to 2001 data, the corresponding figure for online jobseekers was 5% for both groups. It is similar for people of Chinese, mixed and other ethnic backgrounds.