Launched last year, the programme was initially available across three regions – the UK, France and Spain – but has now been extended to include Belgium, the Netherlands, Serbia, Romania, Greece, Russia and South Africa.

According to PepsiCo, the company is seeking graduates with a “knack for business” to identify what they believe will be the next food or drink sensation. Applicants are tasked with developing their own unique food or drink product, or developing an existing PepsiCo product, pitching it to PepsiCo and explaining how they would take this to market.

PepsiCo’s industry experts will then whittle down the most promising concepts from these entries, with those chosen given access to a global digital portal where they will work alongside an experienced PepsiCo mentor to develop their idea even further.

The best business minds from this stage will make it through to the final where they will get the opportunity to present their idea to a panel of PepsiCo market experts. All finalists will be given the opportunity to interview for a position on PepsiCo’s competitive graduate programme, either within the digital or insights team. They are also in with a chance of winning a MacBook Air, an Xbox One X or Beats headphones.

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