New Zealand Police recruitment video goes viral

When it comes to recruitment it seems the New Zealand Police can teach many companies a thing or two about appealing to a wide talent base.

In an entertaining and humorous recruitment video that has taken social media by storm, police officers are seen running across the screen chasing an unknown suspect, telling potential candidates the type of training and roles they could be involved in.

A female officer starts off by telling a marching bagpipe band to shush before saying to camera: “We want New Zealand to be the safest country in the world but we can’t do it without your help.” Then throughout the high-octane chase, which involves a number of light-hearted scenarios to keep the viewers fixed to the story, we see real New Zealand police – in all their diversity – leaping fences and doing parkour moves as they find who they’re searching for. 

The culprit turns out to be a dog with a stolen shopping bag [you need to see the video – see below]. And finishes with the call to sign up – “Do you care enough to be a cop?” – and the online link to where to apply.
 

On Facebook alone the clip has had 3.7m views, 49,000 likes and 53,500 shares, and interest doesn’t seem to be waning, particularly as a lot of people are tagging their friends, asking it they’ve signed up yet.

So take a look and see what you think. Maybe the Met Police, as well as a few recruitment companies, could have a go at emulating the acrobatics and athleticism of the cops down under.

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