ASA upholds misleading claim against ‘modelling agency’ ad

The Advertising Standards Authority has upheld a complaint against an advert casting for models, actors and dancers placed by First Step Modelling for falsely claiming they were a recruitment agency.

The ad seen on classified ad site Gumtree seen on 25 February 2017 featured the following text, verbatim:

‘CASTING NOW! Girls and Guys wanted for part time Modelling, Acting, dancing works … Contract type Temporary … Description We are currently looking for good looking Male and Female faces for magazines, catalogues, TV commercials, TV shows, billboards, posters...

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