LinkedIn launches Pipeline Builder and Career Pages

LinkedIn has launched Pipeline Builder and Career Pages – two new product features aimed at helping recruiters engage more productively with candidates.

LinkedIn

Ahead of today’s official product launch, Recruiter spoke to product leader Elizabeth Faralli and senior product marketing manager Renata Bell about how these new tools will help recruiters achieve these objectives.

Faralli told Recruiter Pipeline Builder aims to help talent acquisition professionals and recruitment consultants build a pool of “warm” leads through enabling candidates to respond to a job advert on LinkedIn. They do this by clicking on the ad, which takes them through to a personalised landing page, which has information about the hirer and the role in which they can register their interest to the hirer.

Faralli added while the tool will replace LinkedIn’s existing Lead Capture landing page product, paying customers will benefit from redesigned functionality and enhanced performance, and will not see any loss in functionality or change in usability.

Meanwhile, elaborating on Career Pages, Bell revealed new modules will be added. These will enable recruiters to engage in different ways with the separate audiences they have through different page views and different testimonials tailored to these different groups, whether that be a client, candidate or internal recruiter.

Career Pages also offers a customisable contact bar enabling candidates or prospective clients to contact recruiters directly. This can be either a role the candidate is interested in, or a client getting in touch about help they are seeking with a particular role, through a clickable button that sends their LinkedIn contact details straight through to the agency.

• Want to comment on this story? Email us at recruiter.editorial@redactive.co.uk or tweet us below to tell us your thoughts. We will run comments online in a round-up at the end of the week.

Email story to a friend

Twitter Twitter

NEW TO THE MARKET: 11-15 DECEMBER 2017

This week’s new product launches, service offerings and office openings include: cut-e

11 December 2017

Government’s careers strategy neglects older workers

The government’s careers strategy fails to adequately address the support needed for older workers wanting to learn new skills, according to UK professional people development body CIPD.

Legislation 8 December 2017

APPOINTMENTS: 4-8 DECEMBER 2017

This week’s appointments include: Bullhorn, Caburn Hope, Eames Consulting, Knowit, Morgan McKinley, Nakama Group, Outsource UK

People 4 December 2017

Don’t be too restrictive with your restrictive covenants, warns Lawspeed

The importance of properly drafted restrictive covenants has been highlighted in a recent decision by the Court of Appeal.

21 November 2017
Top