LinkedIn launches Pipeline Builder and Career Pages

LinkedIn

LinkedIn has launched Pipeline Builder and Career Pages – two new product features aimed at helping recruiters engage more productively with candidates.

Ahead of today’s official product launch, Recruiter spoke to product leader Elizabeth Faralli and senior product marketing manager Renata Bell about how these new tools will help recruiters achieve these objectives.

Faralli told Recruiter Pipeline Builder aims to help talent acquisition professionals and recruitment consultants build a pool of “warm” leads through enabling candidates to respond to a job advert on LinkedIn. They do this by clicking on the ad, which takes them through to a personalised landing page, which has information about the hirer and the role in which they can register their interest to the hirer.

Faralli added while the tool will replace LinkedIn’s existing Lead Capture landing page product, paying customers will benefit from redesigned functionality and enhanced performance, and will not see any loss in functionality or change in usability.

Meanwhile, elaborating on Career Pages, Bell revealed new modules will be added. These will enable recruiters to engage in different ways with the separate audiences they have through different page views and different testimonials tailored to these different groups, whether that be a client, candidate or internal recruiter.

Career Pages also offers a customisable contact bar enabling candidates or prospective clients to contact recruiters directly. This can be either a role the candidate is interested in, or a client getting in touch about help they are seeking with a particular role, through a clickable button that sends their LinkedIn contact details straight through to the agency.

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