As part of its 40th anniversary celebrations, earlier this week Lorien revealed that, along with sister company onezeero, it had entered the Guinness World Records for simultaneously bouncing as many ping-pong balls as possible into a target from 3m away in three minutes.

Gettins told Recruiter the idea of breaking a world record came from CEO Claire Marsh (pictured above, right, alongside director of operations David Gettins and the official from the Guinness World Records), as the company wanted an activity at part of its 40th birthday celebrations that all of its 200+ employees could take part in. 

Each of the firm’s five offices in Leeds, Manchester, London, Edinburgh and Birmingham were then sent relevant equipment and rules relating to the record attempt two weeks before the event. Gettins adds: “There was some small tactical challenges – carpet, hard floor – but we overcame that.”

Sharing ideas was key to the securing the record, with tips and tricks exchanged across social media. Some team members with sports science degrees offered up ideas from the world of cricket, Gettins added.

“We had good input from some of our team members who had sports science degrees – in particular people who had played cricket before. If you have played cricket, you know if you keep throwing a ball at a target zone – line and length – you hit the stumps. It was a very similar tactic that we used.”

The Lorien team successfully bounced 134 balls in the three-minute period, exceeding the previous record of 100. Congratulations, all you Lorien World Record Breakers!

To hear about the qualities other than dedication you need to be a record breaker, watch the video below

• Want to comment on this story? Email us at [email protected] or tweet us below to tell us your thoughts. We will run comments online in a round-up at the end of the week.