JLR works with Gorillaz to find cracking talent

Carmaker Jaguar Land Rover and Gorillaz are working together to recruit the next generation of engineering talent.

The recruitment campaign is using a code-breaking challenge found in the virtual band’s app to recruit electronics and software engineering talent.

Top performers will then be fast-tracked through the recruitment process as JLR seeks to find 5,000 staff to enhance its expertise in autonomous and electric technology.

Noodle, the band’s guitarist and a JLR ambassador, said: “Can you crack the code? Put your skills to the test!! Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!”

The Gorillaz App, launched earlier this week, introduced a new JLR recruitment area in the form of a 360-environment situated in the garage of the band’s home, which also features all the iconic vehicles from Gorillaz’ past. Here, applicants can explore and take a two-part challenge.

 

The first part of the challenge, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.

The second more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, focuses on cracking code with more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges place a stronger focus on skills and talents than on qualifications.

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