Job site reed.co.uk has launched its summer advertising campaign with new ‘Battle Cry’ 30-sec commercials to promote the reed.co.uk job search app.

The ads feature Kevin and Rachel, who between them feel overworked, underpaid and underappreciated. Urged to take control of their careers by the campaign’s central character, James Reed, we see them finding their battle cry and deciding it’s time to love Mondays.

The prime-time TV campaign airs throughout the Euro 2016 tournament in June and July, and will run non-stop from now right through to September. The campaign also sees reed.co.uk advertise on radio and YouTube, as well as range of digital channels including Facebook, Twitter and Instagram.