[Skip to content]

Search our Site
Monday 24 October 2016
To read the latest issue, Recruiter cover
To view past issues, click here


Recruitment industry suppliers 2016/17
Managing agency workers & contractors
Software Guide
Fast 50
HOT 100
Digging His Scene
Guide to Recruitment Industry Suppliers
Managing agency workers 2015
Recruiter - Guide to recruitment software 2015
Fast 50 2015
Recruiter Software Supplement
Hot 100

Recfluence aims to turn recruitment’s reputation around

Mon, 30 Nov 2015

Recfluence, a Tripadvisor-style reviews website focused on the recruitment industry, aims to turn around industry reputation and help both candidates and recruitment agencies, its founders say.

Speaking to Recruiter this morning, Recfluence founders Danny Wu and Rebecca Zheng, both formerly of IT recruiter Templeton & Partners, said the motivation for the site was an effort to help turn around the industry’s reputation, which they say is negative.

“We thought we could try to differentiate the good recruiters from the poorer performing recruiters,” Wu said.

Any candidate that has been involved with a recruitment agency is able to join the Recfluence ‘community’ and leave a review.

But the two are quick to point out all reviews will be subject to a strict vetting process. 

The candidates will be required to provide a link to their social media accounts, so the team can vet them as people and make sure they are not working for a rival recruitment firm, before they can post a review. 

And that review will be subject to vetting too – initially by the Recfluence team to ensure all terms and conditions of posting are met – no defamation, for example. The review will then be vetted by other community members.

For example, Wu explains, if a review is negative, other community members will be able to say whether their experience matches that or not: “Essentially it’s to help their peers select the best recruiter in the market.”

It will also help recruitment agencies, but revealing where they sit in the market and showing what they may need to do better.

The platform currently has between 400 and 500 community members, who have been testing the processes, and is due for soft launch imminently, with full launch expected in three months.

The service is free for candidates. For the agencies, it will initially be free but the company is offering ‘add ons’ focusing around brand reputation management – to explain bad reviews, for example. The companies will be able to comment on reviews about them.

‘Angel investor’ and former BBC Apprentice star Raj Dhonota is backing Recfluence.

The concept of a review site for the recruitment industry is, however, nothing new.

Previous examples include TalentPuzzle’s offering, and CompareMyRecruiter.com.

  • Want to comment on this story? The Comment box is at the bottom of the page. Sorry for the glitch but just scroll right down and share your opinions!


Page Comments
Please enter your comments below
Fill out the all the boxes and click the 'Submit' button to make a comment on this page
*Comments are added to the bottom of the page. They are moderated and will not be published until approved by the Recruiter team. They may be edited.
Great idea! Separate out the bad apples from the good! AND, make sure you also have a section on the site where Recruiters can post about irresponsible and unprofessional candidates' behaviour throughout an interview process with their clients. IF you're unfamiliar with what I'm referring to, just reach out to top recruiters and ask for their top 3 stories on their wall of shame!

Rob DeRosa (18/12/2015 13:53:41)