E-recruitment provider Hireserve is renaming its applicant tracking system  iCams to Hireserve ATS.

In a statement, Hireserve founder and managing director Jeremy Ovenden said it was time “for a stronger, more relevant name for our product”.

“Renaming iCams as Hireserve ATS will allow us to focus on marketing, selling and developing one core premise: Hireserve.”