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LinkedIn plans further integration of training site lynda.com

Fri, 1 May 2015

LinkedIn plans to integrate lynda.com training videos so they appear in user job searches across the professional network.

Last month LinkedIn announced it had entered into an agreement to buy online learning company lynda.com for US$1.5bn (£1.03bn). 

Since November 2013 LinkedIn users have been able to display on their profiles certifications gained through multi-discipline online training library lynda.com. 

But chief executive Jeff Weiner, providing more details about LinkedIn’s plans for the online learning company in LinkedIn’s Q1 2015 earnings call, said the acquisition would result in further integration of lynda.com into LinkedIn.

“Millions of people have used lynda.com to easily and effectively acquire a skill needed to advance their careers,” he said.

“The ability to easily acquire skills through LinkedIn has implications across everything we do. 

“Eventually, lynda.com training videos will be integrated into our platform and premium offerings where appropriate; for example, when viewing profiles, seeking a job, or reading content on the site.”

LinkedIn’s Q1 2015 results for the period to 31 March reveal a 35% year-on-year increase in revenue to $638m. The company’s Talent Solutions products were responsible for 62% of that – revenue within this business area was up 36% year-on-year to $396m.

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