Youth dividends at Denizbank
FROM NOVEMBER’S 2014’s RECRUITER MAGAZINE
Recruiting school leavers is paying off for Turkey’s Denizbank [Sea Bank] with a highly popular employer brand and low employee churn, the bank’s top human resources leader has told Recruiter.
School leavers are creating many of the bank’s career success stories, Yavuz Elkin, executive vice president of HR and the Deniz Akademi Group, said in an interview in Istanbul. Examples of such career success include the former bank security guard and the former call centre agent who rose through the ranks to become branch managers. Of the bank’s 1,500 branch managers, 100 are school leavers, or high school graduates as they are referred to in Turkey.
“We trust them, we train them, we retain them,” he said of this population. Their stories are shared on social media platforms. Their success inspires others to want to work at Denizbank, Turkey’s fifth largest bank, Elkin said.
“Many talents don’t have the chance to go to university. We’d like to create a chance for them,” Elkin said. “Their engagement is higher than the graduates’.”
• Read more about recruitment in Turkey in the December issue of Recruiter.
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