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Salary makes the difference in London’s pull for creatives, says Creativepool

Fri, 27 Jun 2014
The pull of London for the creative industry is highlighted by big salary differences, according to a survey by Creativepool, the online networking platform.

The average creative salary in the design, advertising and digital sector increases by 24% when you obtain a job in the capital, according to data collected by Creativepool and industry specialists Cogs Recruitment Agency and Little Black Book Agency.

Designers are adding digital skills to meet growing market demand, reducing the income gap between digital and the more lucrative design/advertising roles to 4.8%. And, the survey suggests, a career in account/production will only make an average of 2.4% than a creative role.

Creativepool’s 133,000 unique users and social media followers were also targeted in the survey to try to understand their feelings towards salaries.

The 65% who said they were underpaid in 2013 “were predominantly young professionals, aged 25-35 with a Bachelors degree. They also live in London, hold mid-weight design and advertising roles and have an average salary of £21,000”.

Geographically, those in the North of England were most unanimous (79%) about being underpaid.

However, an overall 56% said they were expecting a salary increase during this year, though younger workers were more optimistic with 67% of 19-25-year-olds anticipating pay rises.

The recovery in prospects was also illustrated by the 57% who forecast increasing demand for their skills over the next year.
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