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Do more to sell yourselves to employers, young jobseekers urged

Tue, 10 Jun 2014
Young jobseekers should play up their personal attributes and passions when applying for work, according to new research released today.

The study of over 900 line managers, conducted by ICM Research, found that nearly two-fifths (38%) want young people to give greater prominence to their personal achievements and real-life experience (‘soft skills’) in job applications.

Furthermore, nearly one-fifth (19%) complain that young people’s CVs often all look the same, and a third (33%) admit good candidates sometimes miss out on interviews because their application is not exciting enough.

The research was released to mark the finals of the Brathay Apprentice Challenge 20, run by the Brathay Trust, which was established to provide personal and social development opportunities for young people.

The challenge, which tests many of the softer skills employers look for in candidates, concludes tomorrow, with eight finalists from Oxley Developments (part of Barrow Engineering Projects), British Airways, e2v, PepsiCo, QinetiQ, Queen Elizabeth Hospital, King’s Lynn, South Worcestershire College and Virgin Media battling it out for the title.
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